Articles Guide 9

Articles Guide 9

Regarding the title, it might be an idea to keep Google in mind . This means that you choose something that you think people would search for in Google. If your headline is Google-friendly, you can attract traffic from Google directly to your LinkedIn article, which of course means increased exposure – even long after the article itself has been posted on LinkedIn.Artikelblogg Feel free to link to other articles, blog posts, videos or interesting content to move traffic from LinkedIn to your website or other. It's about retaining visitors and getting them to explore what you have to offer them once they've shown interest. To link to other content, you highlight a word in a sentence or your text and click on the icon that looks like a chain. Here you are asked to enter or copy/paste your URL as a link.Also remember that it is a "no go" with selling messages in a LinkedIn article. Nothing with prices, discounts or anything else that could be perceived as selling. The code word is unselling when it comes to articles, which means that you only share relevant knowledge and inspiration with others.So you can't just take your old sales pitch and convert it into an article. In fact, it can be downright damaging to your reputation on LinkedIn. Always keep in mind that your customers are far more interested in their own problems than in your products. Then if you make your articles about their problems and come up with relatively objective suggestions on how the problems can be solved, there is a much greater chance of you getting on the radar of potential customers.